Carol Vernalis

Carol Vernallis is associate professor of Film and Media Studies at Arizona State University. Her areas of specialization are music video and other areas, i looked at some things she has said to try and help me gain further knowledge of the music video. These are some key quotes from her that i think i must address in order to make a fantastic music video:

"Quick cutting or editing on the beat"

What is clear from my detailed research is that the music videos synchronise the images within the video to the rhythm of the music itself. This is evident in the music videos i have analysed such as "Eminem love the way you lie" and "Lady Gaga and Beyonce- Telephone"

The music videos have a number of very short scenes or edits with consistently quick cuts; this notion is also explored by Vernallis who states

"Edits in music video come far more frequently than in film"

There is a massive responsibility on editing in music video, the editing has to convey the narrative making it essential the editing is world class.

"Music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing"

"... the editing in a music video works hard to ensure that no single element (the narrative, the setting, the performance, the star, the lyrics, the song) gains the upper hand"