Jumpcut
This is when the camera angle remains static but there is a cut in the film. It is rarely used in hollywood movies as it looks unprofessional and would make the film look like it is not actually happening and would lose the readers attention. However they are frequently used in music videos in order to jar the audience, surprise the audience and make us take note. This is done so that the audience now they are watching a music video, it breaks the realism often and makes it look fake.
180 degree rule
The audience has a certain position. Breaking the 180 degree rule disorientates the audience. You can not film from over 180 degrees always it looks like it is coming from the opposite side. However it is done in music videos as it breaks the realism and adds a new perspective. It make it known to the audience that it is not real life and they are watching something. This is a post modern convention making the audience know they are watching something fake rather than it being real life.
Graphic match
The first 20 seconds of this video is one of the most famous graphic matches of Hollywood. However this is one of the main conventions of music videos. This is used to create fluency, links and to show off the editors creative ability.
30 degree rule
Move the camera 30 degrees or more. This is used in order to move away from a jump cut. This makes the audience seem that they have moved angle. This is a convention of movies and music videos.
Match on action
This shows something (i.e. running) then the other person doing the samething. Shows on going action or lots of people doing it.
No comments:
Post a Comment