The font used in almost cartoon. However it is also quite hard writing suggesting that the movie won't be a happy story. The outside of the writing is pink this colour is associated with feminism, this shows that women are the main characters in this music video.
There is a CCTV shot used to show that they are constantly being watched. This shot also progress the storyline and brings us inside the prison.
There is constant titillation throughout the whole of the video. This is one of the feature of many music videos especially hip hop which Lady gaga music is slightly involved in and Beyonce's.
The costume on the left is become iconic of Lady Gaga as it is different and a bit outrageous. The black and white costume is code for old style prison outfits. This is a jux to position as we have a stylised, iconic almost fake costume in a completely realistic setting.
The 180 degree rule is broken non-stop throughout this video. This is breaking the conventions of film however is used a lot on films in order to make the audience seem disillusioned and confused. The whole impression we get of Lady Gaga is that she wants to be different almost a serial sort of camera breaking the 180 degree rule gives us that impressions.There is clear advertising technique used in this video for brands such as Virgin mobile, Hp. This is called product placement. Lady Gaga would have done this in order to of gained more money to make the video and the companies would of used this as an advertising strategy as the know how famous Lady Gaga is and millions of people would watch it.
"Mr. Carter told Ad Age that several of the brands were Gaga's ideas and did not pay to be included. A scene in which Gaga curls her hair with Diet Coke cans was an homage to her mother, who used the exact same grooming technique in the '70s. Another sequence, in which Gaga poisons a whole diner full of patrons, is interspersed with footage of the singer making sandwiches with Wonder Bread and Miracle Whip. Mr. Carter said Gaga wanted to juxtapose the poison sequence with all-American brands, and suggested Wonder Bread for an unpaid placement. Miracle Whip, meanwhile, made a paid appearance to appear in the clip."
This shows Lady Gaga as different and that she got what she exactly wanted.
There is a dolly shot used whilst Lady Gaga is walking through the prison cells. This is a point of view from Gaga's view. This therefore shows us what Gaga is looking at and the reaction she is getting from other people.
We are made conscious of the edits as they are done clearly on purpose. Some make noise when there is a change and this one has a telephone dial (which is related to the music title). This once again gives us a sense of serialism. There is a series of still pictures of lady gaga with no clothes on. This is a unrealistic camera technique and with the changes of techniques used it takes us into a new technological world.
The sausage roll is a phallic symbol. The fact that Beyonce throws it on the floor is code for Female dominance in the world.
The narrative film world joins in with the music several times. when Lady Gaga dances in the prison, when Beyonce signs along to the song and also the final dance with both Lady Gaga and Beyonce. This shows the singers as creative as well.
Unrealistic camera work is used in these edits of Beyonce. This is used once again for serialism but also to make the edits in sync with the beat of the music.
There is match on action shots used now. As we see one person eating and then we see others eating. Then we see one person starting to die and then we see the other people dying. This is a match on action shot.
There is erotic camera work used. Lots of high and low angles are also used to produce this effect. Beyonce is known as being one of the "sexist" women in the music industry and having her looking erotic may attract a larger male audience to the video
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