Friday 8 April 2011

Evaluation

This is are actress singing into the camera this is called direct address. This is normally one of the main times in a music video when the artist looks straight into the camera on purpose.


This is a post modern technique where the camera goes past an object blocking out what is happening for a couple of seconds. This means the audience is aware of the camera work and therefore takes them out of the video world and makes them realise it isn't real life.
This is an establishing shot of the pub. Establishing shots are used in most videos so the audience can realise where the people are.
The close up on the hands is used to show that he is in a (secret) relationship with the woman and isn't just doing business with her. We made the two look formal on purpose as it makes him look like he has to sneak around whilst at work to see this mystery lover; however we were aware that this may make it look like he was in work with her; therefore we tried to empthaise the relationship with things such as this close up and the two laughing together

The close up on Sam's face is a common convention of music videos showing the emotion of the actors. This has to be done as you can't have words in a music video as the song is the main sounds.
We used another establishing shot of the house.
This is a point of view shot. The camera is what Ashlee (Jessie J) is seeing. This is a common convention in all sorts of music genres. We added it in as we thought it gave the film a more dramatic edge.
Inbetween these two shots there was about half a second of black between the two. At first this was done by accident however when looking at it both Sam and I thought it looked very good. We thought it made the shot look as if because they were both so angry, they almost blacked out and don't remember what happened. This made even more sense as it was a point of view shot. This shot is an other the shoulder shot. therefore showing what Ashlee was seeing again without it actually being a point of view shot.

In this bit of the song the words are "So baby let me be your soldier" we thought that the lights on the left hand side are quite warrioresque and worked well with the words solider.
This shot between the bars has two reasons. First it is a close up on the feet of the two main actors to show they are walking down the stairs. The other is that it is meant to show the relationship as a prision. As the bars looks like it is hard to escape from. This idea was taken from Eminem love the way you lie when everything is dark suggesting the relationship is dead and dull.
We also used a reference of the lyrics on this bit of the video. At this point the lyrics go "Just hold my hand"  although we get a close up on the hand it is actually the opposite to what she wants him to do as he is using his hand to leave.







 

We used two types of fades in are music video. We used these two show how without the man the woman is alone. There was also an idea used that she missed the man so much that she went back to the place they spent time together by herself. Therefore making it a happy ending at the end when they walk off together.
This is kind of a dolly shot. However due to the fact we didn't have a track or anything we had to make do with it being handheld. This unfortunatly made it look a bit more unprofessional however we still believed it was good enough to put in the video.
When we filmed this Sam walked towards Ashlee too quickly. We edited this by making the clip at 80% of the real time. This worked well and made it look more affectionate as at first it just looked like he was headbutting her!!




The shot of the two cups of tea is used so we see that Ashlee is clearing waiting for somebody and she is not just there by herself and Sam walking in is not a just a coinsident
This is another shot of Ashlee singing. In this one we got her not to sing as much into the camera in order to make it look like she was reflecting on life and being thoughtful
This shot is used just to break up the narrative and change the focus keeping the audience interested.
we used shot a,b, c and d. one after another. This is a convention used in practically all music videos. A constant change of shot between close ups and long shots and other scenes makes the audience have to constantly think and stay focused.





a.
b.






c.
  d.










The final shot of  the music video. The narrative shot finishes and is faded out to black. This is used in in nearly every music video no matter what genre.

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